He does mention price, which is a big issue. Yes we can point out $60 for a days worth of entertainment is a good deal per hour. But to bring the family you are still shelling out big bucks to get in, plus food, travel and anything else. At the end of the day, the family budget isn't showing X dollars per hour of entertainment, it is showing $400(or whatever). Brining that cost down is what will bring new fans in. Taking away the sportsman means less money coming in, the NHRA would have to raise ticket prices to cover that gap then.